Mike & Maaike is a progressive industrial design studio led by Mike Simonian and Maaike Evers.
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Formed as a design laboratory, the San Francisco studio works both independently and with clients to create new opportunities through products, technology, furniture, environments and transportation.
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Maaike Evers is Dutch, Mike Simonian, Californian. These distinct backgrounds inform a diverse body of work marked by experimentation, substance and strong conceptual narratives.
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Collaborations include: Google, Sonos, Headspace, Haworth, Artifort, Incase, Belkin, Xbox, Blankblank, Council, Coalesse, Quilt, Steelcase, and the City of San Francisco.
Email:
info@mikeandmaaike.com
Phone:
+1 (415) 971 1920
Studio:
Mike & Maaike
300 De Haro St. Unit 344
San Francisco California 94103
Follow us:
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Facebook
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Site design - Manual
Development - gingerbeardman
Opportunities:
We partner with progressive people and companies that are leaders in their field, including Entrepreneurs, Architects, Photographers, Interaction designers, Animators, Sewing professionals, Prototypers and Makers.
Internships: We are not currently offering internships, however if you are interested and persistent, feel free to send a portfolio and resume to info@mikeandmaaike.com Please understand that we are unable to respond to all inquiries. If there is an opportunity, we will contact you with details.
Thank you!
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Interior Design - NeoCon Show Daily 3. June 14, 2023
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NSDS COVER ALL Vol.07. pg 56 - 67 May, 2023
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Innovation Magazine - Cover Story “Acknowledging the Balance: The Merits of Practical Environmentalism
in Sustainable Design” by Katie Kuffel > Summer, 2022
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Fast Company “The best workplace design of 2022 ” > Sep, 2022
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Living Corriere “San Francisco Design Tour” > Jun, 2022
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DesignMilk “Clear Your Mind With the Headspace Pod by Mike & Maaike ” > May, 2022
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Windowseat Lounge featured in HBO Max series “Station Eleven” Jan 2022 “Unbroken Circle”
featuring Mackenzie Davis and Caitlin FitzGerald. Jan 2022
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Office Insights “Dynamic Duos of Product Design ” > Jan, 2022
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Fast Company “The Clever Trick One Firm is Using to Design Furniture for the Hybrid Work Era ” > Oct, 2021
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Designboom “'haven' social table collection by mike & maaike brings people together purposefully ” > Sep, 2021
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New York Times “'Choose Your Cozy Hangout ” > Nov, 2019
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Inside Hook “Uncommon Adventures in San Francisco” > Jun, 2017
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The Culture Trip “10 San Francisco Designers You Should Know About” > Oct, 2016
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InDesign “Finding Privacy in the Modern Workplace” > Dec, 2016
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“Symbols: A Handbook for Seeing” Mark Fox, Angie Wang. The Monacelli Press > Nov, 2016
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Fast Company “Does A Phone That Lasts Forever Have A Future?” > Oct, 2016
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Fast Company “Debating the Rules of Brainstorming” > Sept, 2016
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The Telegraph “We want walls: the future of office design - and the demise of open plan” > Aug, 2016
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Dezeen “You need to design office spaces for the next generation” says Haworth’s head of research” > Mar, 2016
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Core77 “Governments Warming up to Discursive Design?” > Feb, 2016
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Breaking In - Interview with Mike Simonian of Mike & Maaike > May, 2015
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Holland in the Valley - Maaike Evers - Its Not Just About the Exterior > May, 2015
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Mike & Maaike “Atoms & Bits” panel Google Form Conference> Oct 31, 2014
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2023 - Interior Design HIP Awards Winner. Workplace: Furniture Systems
2023 - NeoCon Silver Award: Enhancements to Furniture Systems
2023 - NeoCon Silver Award: Communal Tables
2023 - Lux Life- Leading Progressive Industrial Design Studio USA
2022 - 100 Best Designs of 2022 Awarded by G100 at Dutch Design Week
2022 - Fast Company Innovation by Design Awards - Workplace Design Honoree
2022 - Interior Design HIP Awards Honoree
2022 - Dezeen Awards Design Longlist - Workplace Design
2022 - IDEA Office & Accessories - Finalist
2022 - Core77 Design Awards - Furniture & Lighting Finalist
2022 - Build Architecture Awards - Most Innovative Contemporary Furniture Design Studio - West Coast USA
2021 - NeoCon Gold Award: Collections for Collaboration
2021 - NeoCon Gold Award: Conference Room Furniture
2021 - NeoCon Gold Award: Communal Tables
2021 - NeoCon Gold Award: Benches
2019 - Lux Life- Best Industrial Design Studio, Northern California
2017 - IF Award- Product Design
2017 - Red Dot Award, Germany
2017 - Fast Company Innovation by Design Award
2017 - IDEA Gold Award
2017 - Core77 Design Award
2017 - Good Design Award Australia
2016 - Spark Design Award
2016 - Inspiring Fifty, Netherlands. Maaike Evers named one of the fifty most inspirational Dutch women in technology.
2016 - Design Intelligence Innovation Award, China
2015 - Chicago Anthenaeum Good Design Award
2014 - Fast Company Most Creative People in Business 1000
2014 - International Design Excellence Gold Award
2014 - Architizer A+ Award - Products + Work
2014 - SunCon 2014 Best in Show for Product Design
2013 - Interior Design Best of the Year Award
2012 - Mike & Maaike named on Fast Company’s 100 Most Creative People in Business
2011 - CES Best of Innovations Award for Eco-Design and Sustainable Technology
2010 - IDSA/ Fast Company IDEA Silver Award in Transportation Design
2010 - Michelin Design Challenge Award
2009 - Finalist- Condé Nast Innovation and Design Awards with Marriott Hotels and Resorts
2009 - Time Magazine Green Design 100
2009 - ID Magazine Annual Design Review Award
2008 - Time Magazine Top 5 Gadgets of 2008
2008 - ID Magazine Annual Design Review Award (2)
2008 - Wallpaper Magazine Design Award- Best Armchair
2007 - ID Magazine Annual Design Review Award
2006 - ID Magazine Annual Design Review Design Distinction Award
2004 - ID Magazine Annual Design Review Award (2)
2004 - IDSA Silver Award
2003 - ID Magazine Annual Design Review Best of Category Award
2003 - ID Magazine Annual Design Review Award
2003 - IDSA Silver Award
2003 - Chicago Athenaeum Good Design Award
2003 - Industrial Form Award, Hanover Germany
2002 - winner, Plutonium Memorial Design Competition
2002 - ID Magazine Annual Design Review Award
2002 - Print Magazine Design Excellence Award
2001 - IDSA Silver Award
2001 - ID Magazine Annual Design Review Design Distinction Award
2001 - Industrial Form Award, Hanover Germany
2000 - ID Magazine Annual Design Review Design Distinction Award
Oct 16, 2022 DesignBurger Design Dialogues Exhibition, San Francisco.
June 7, 2022 Compass Collection for Artifort introduced at Salone del Mobile, Milan, Italy.
June 22, 2022 Mike & Maaike SF Design Week Studio Exhibition, San Francisco.
June 7, 2022 Compass Collection for Artifort introduced at Salone del Mobile, Milan, Italy.
Oct 25, 2021 Mike & Maaike featured speakers at Electrolux Tomorrow by Design, Stockholm Sweden.
Oct 4-6, 2021: NeoCon Show. Chicago, Illinois.
Nov 20, 2020 Mike & Maaike guest lecture for East Los Angeles College Dept of Architecture.
Nov 10, 2020: Maaike Evers guest lecture for University of Oregon.
Apr 17, 2018: Terp Collection for Artifort introduced at Salone del Mobile, Milan.
Dec 9-31, 2017: Good Innovation:International Design Exhibition. Shenzhen, China.
July 22, 2017: Mike Simonian speaks at Art Center’s Create Change Event. Beijing, China.
April 18, 2017: A selection of Mike & Maaike designs acquired by The Henry Ford Museum, Dearborn Michigan.
Aug 5-Sep 17, 2016: An Exuberance of Color, Tansey Contemporary, Santa Fe, New Mexico.
Mar 12, 2015: Maaike Evers: My Journey in Design. California College of the Arts, San Francisco.
Aug 15, 2014: Haworth “Be Inspired” event featuring Windowseat Lounge. 111 Minna Gallery, San Francisco.
Feb 21- May 19, 2013: The Next Wave: Industrial Design Innovation in the 21st Century. Washington D.C. Presented by Apartment Zero and Artisphere. Curated by Douglas Burton.
Oct 12, 2012: Mike & Maaike speak at Design by Fire Conference on Interaction design, Consulate General of The Netherlands, San Francisco.
Sep 19-23 2012: America Made Me by Bernhardt Design, London
Sep 13-14, 2012: Juxtaposed:Power and Veer Mobile on exhibit at The NWBLK Opening, San Francisco.
Aug 18, 2012: Mike & Maaike keynote speakers at 2012 IDSA International Conference, Boston, Mass. “The Future is Real”
Jan 23-Mar 16, 2012: Need and Desire exhibition, UC Davis Design Museum. A retrospective curated by Rob Zinn, founder of blankblank, Davis, California.
Jan 18, 2012: Mike Simonian lecture at Rice University, Houston, Texas.
Dec 6, 2011: SFMOMA A + D Forum. Mike Simonian & Derek Chen talk at Council, San Francisco.
Sept 29, 2011: Mike & Maaike’s designs for Council featured as part of Propeller installation during GOOD Design SF. Swissnex, San Francisco.
Sept 7, 2011: For IDEO.org launch, Tim Brown moderates a panel with designers Maaike Evers from Mike & Maaike, Rob Forbes from PUBLIC, and Maria Giudice from Hot Studio.
July 17, 2011: Plywood for Good. Mike and Maaike contribute a custom-designed skateboard deck to be sold at auction at this event to benefit earthquake aid relief efforts in Japan.
June 4, 2011: Swarm screens featured in SFMOMA “Living Room” event to celebrate the Steins Collect exhibition.
May 15, 2011: Dwell and BMWi present “InMotion: Live, Drive, Innovate” featuring Maaike Evers in conversation with Benoit Jacob, Head of Design BMW i, Mitchell Joachim of Planetary ONE & Terreform ONE, and Sam Grawe, Editor-in-Chief Dwell Media.
May 7, 2011: Mike & Maaike speak at “Social Impact” - IDSA Western District conference.
Mar 10-Jun 12, 2011: The New Materiality: Digital Dialogues at the Boundaries of Contemporary Craft. Milwaukee Art Museum. Milwaukee, Wisconsin
April 6, 2011: Maaike Lecture at Cranbrook Academy of Art.
Nov 20-Dec 5, 2010: Biennale Internationale Design, Saint Etienne, France.
Nov 16, 2010: A New New Amsterdam: Dwell Conversation with Sam Grawe, Maaike Evers, Alissia Melka-Teichroew and Jan Habraken. Consulate General of the Netherlands, San Francisco.
Nov 4, 2010: Mike and Maaike Lecture at AKQA offsite event.
Oct 21, 2010: Mike and Maaike talk at SFMOMA. Moderated by Eric Heiman
May 29-Feb 6, 2010: The New Materiality: Digital Dialogues at the Boundaries of Contemporary Craft. Fuller Craft Museum, Brockton, Massachusetts.
May 15-Jun 11, 2010: Cite Goes America Exhibition. Curated by Alissia Melka-Teichroew and Jan Habraken. CITE showroom, New York City.
May 15-18, 2010: Mike and Maaike Swarm installation at The International Contemporary Furniture Fair, New York City.
Mar 11, 2010: Jewelry Designers/Jewelry Makers: Who’s Making It? San Francisco Museum of Craft+Design Speaker Series Event.
Dec 1, 2009: Bloomberg Cars and Fuels Briefing, Hammer Museum, Los Angeles: Mike and Maaike speak at the Cars and Fuels Briefing, presented by Bloomberg.
Nov 12, 2009: Smart Salon, Energy & The City, Presented by Wired Magazine, IBM and Mercedes Benz., Crosby Street Hotel, New York City.: Mike Simonian speaking about the future of transportation.
Nov 12, 2009: AIGA Fall Gala 2009: “HUNG UP”: Mike and Maaike contribute two custom-designed skateboard decks to be sold at auction at this AIGA event.
Oct 20, 2009: Mike and Maaike speak at San Jose State University School of Art & Design.
Sept 29, 2009: Mike and Maaike present a proposal for Broadway Street in San Francisco for GOOD Design SF as part of AIA SF’s month-long Architecture and the City festival.
Sept 25, 2009: IDSA International Conference Miami: Mike and Maaike speak about their design approach and recent projects.
Aug 20, 2009: Mindshare Los Angeles, Mike and Maaike on The End of Driving.
Jun 26, 2009: Dwell on Design, Los Angeles. Mike and Maaike on the future of cars in Conversation with Sam Grawe, editor of Dwell.
Jun 25-Aug 21, 2009: Material ConneXion exhibition of winners from I.D. Magazine’s 2009 Annual Design Review. New York, NY.
Jun 25-27, 2009: DesignBoom Kitchen Ecology: Recipes for Good Design at Dwell on Design, Los Angeles.
Jun 18, 2009: IDSA Studio Explorations - Mike and Maaike Studio, San Francisco.
May 30, 2009: Maker Faire, San Mateo. Mike and Maaike on the future of cars.
Jan 21, 2009: SFMOMA Architecture and Design Forum, San Francisco.
Nov 15-30, 2008: Biennale Internationale Design, Saint Etienne, France.
Oct 17-26, 2008: Solutions for the Ordinary-Extraordinary- DESIGN at Work. Kortrijk, Belgium.
Apr 21-May 10, 2008: Swell Future Friendly Design exhibit:”30 Days of Sustainability” HSBC building, Vancouver, BC.
Apr 16-21, 2008: Salone Internazionale del Mobile, Council 2008 Optimism Collection, Milan, Italy.
Mar 27, 2008- blankblank “The Working Prototype” DWR, San Francisco.
Jan 18- Apr 27, 2008- New West Coast Design: Contemporary Objects. San Francisco.
Aug 19- Sept 30, 2007- California Design Biennial, Pasadena Museum of California Art.
Nov 13, 2007- Mike and Maaike present at PechaKucha Vol. 19., Yerba Buena Center for the Arts. San Francisco.
Oct 6- Nov 17, 2007- Anti-War Medals Gallery I/O. New Orleans.
Aug 5-9, 2007- Windowseat Lounge featured at the Siggraph Art Gallery. San Diego.
May 19-22, 2007- Mike and Maaike “Recent Experiments” exhibit at the International Contemporary Furniture Fair. New York City.
Jan 24- Mar 4, 2007- Virtual / Tangible v2.0. An Exhibition of Digital Works by Jewelers and Meta-Smiths. Velvet Da Vinci. San Francisco.
Jan 31, 2006- Mike and Maaike Spring Lecture Series at the University of Houston.
Jan 25, 2006- Mike and Maaike present at PechaKucha Night-San Francisco.
June, 2005 - California Design Biennial. Pasadena Museum of California Art.
Oct 15-16, 2004 - lecture Thought at Work Conference. Rochester, NY.
May, 2004 - Anti-War Medals at Electrum Gallery. London.
Jan 1-March 21, 2004 - Thomas Heatherwick- Conran Foundation Collection”, Design Museum, London.
Nov, 2003 - The Needs Trilogy: ACT III - HEALING. A benefit for Habitat for Humanity. San Francisco.
Nov, 2003 - Core77 Hytrel Exhibit. Los Angeles.
Nov 1-30, 2003 - Anti-War Medals Show. Velvet Da Vinci. San Francisco.
May 31, 2003 - Inspiration Perspiration. Sony Metreon. San Francisco.
May 17, 2003 - Coroflot Canary in a Coalmine Exhibition. New York City.
May 17, 2003 - The Needs Trilogy: ACT II - SHELTER. A benefit for Habitat for Humanity. San Francisco.
April 12, 2002 - Designboom/Sotheby’s Rocking Chair Exhibition. Milan, Italy.
April, 2002 - Working 5-9: lecture IDSA MidEast Design Conference at COSI, Columbus, Ohio.
March 14-17, 2002 - Plutonium Memorial Design Exhibition. Mars Gallery, Chicago.
February 3-May 26, 2002 - Mood River Exhibition. Wexner Center for the Arts Columbus, Ohio.
Sep 1-30, 2001 - Velvet Da Vinci Rock Paper Scissors show.
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click here for press info and high-res images for publication.
All images copyright Mike and Maaike Inc.
Mike & Maaike is an industrial design studio producing thoughtful experiences for people and our planet.
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May 2024:
We're excited to announce our collaboration with Quilt.
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May 2023:
Mike & Maaike introduce Juxtaposed Religion - The Complete Edition.
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Aug 2022:
We're excited to announce that our Haven line with Watson Furniture has been recognized as an honoree and finalist at the following awards: Fast Company Innovation by Design Awards, Dezeen Awards, IDEA Awards, and Core77 Design Awards.
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June 7, 2022:
Compass Collection for Artifort introduced at Salone del Mobile, Milan.
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Mar 28, 2022:
We're excited to share our collaboration with Headspace!
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Jan 20, 2022:
Our Windowseat Lounge chair for Haworth is prominently featured in the season finale of Station Eleven on HBO Max.
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Jan 17, 2022:
Women in Industrial Design: A Conversation With Maaike Evers by Sprout Studios.
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Dec 10, 2021:
Mike & Maaike Open Studio Social, San Francisco.
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Oct 25, 2021:
Mike & Maaike featured speakers at Electrolux Tomorrow by Design, Stockholm Sweden.
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Oct 6, 2021:
We're excited to announce that our Haven line with Watson Furniture won a record 4 Neocon GOLD Awards!. The awards were in the following categories: Tables-Communal, Collections for Collaboration, Conference Room Furniture, and Seating-Benches.
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Oct 6, 2021:
Watson Haven featured on Fast Company.
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Oct 6, 2021:
Watson Haven featured on DesignBoom.
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Oct 5, 2021:
Mike & Maaike introduce Haven, our latest collaboration with Watson Furniture.
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For older news, please visit the News Archive >
Quilt is the smartest way to heat and cool your home.
Working in close collaboration with Quilt, we were challenged to design a home climate system that isn't just electric and sustainable, but better in every way.
Quilt is a heat pump system made of four parts. Together, they deliver the world’s most intuitive, advanced, and efficient home climate solution. We worked very closely with Quilt to thoughtfully consider every element of the Quilt system. Whether it is the tactility and viewing angle of the Quilt Dial, the architectural design approach to the Quilt Indoor Unit that allows it to blend in or stand out, or the Quilt Outdoor Unit with it’s textural patterns that complement outdoor spaces, each element is designed to look and feel right at home.
The Quilt Indoor Unit is designed to be meaningfully smaller than typical mini split units, allowing it to be installed in locations such as over windows and doors. Straight lines speak the language of architecture, making the unit feel like a permanent part of the home. The white front panel can be painted or wallpapered, just like your walls. A white oak version is also available. Finally, an integrated accent light allows the Indoor Unit to create ambiance in each room with a user-selectable color range.
The Quilt Dial provides temperature control in each room and can be wall-mounted or used on a tabletop. In either orientation, the screen is angled towards you allowing you to easily glance at the temperature or rotate the dial to adjust it. Unlike the complex remote controls in conventional systems, the Dial is never lost as it becomes a part of your home.
The Quilt Outdoor Unit is designed to complement outdoor spaces and exterior architecture with its straight lines and textural pattern that plays with sunlight and shadow.
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Designed by Mike & Maaike in collaboration with Quilt. Experience Quilt here!
The Headspace Pod is a joyful, inviting and simple piece of furniture where people can experience Headspace.
Working in collaboration with Headspace, we were challenged to reimagine the physical Headspace experience in a furniture piece that eliminates the need for a screen or device. The Pod guides you through a collection of ten-minute Headspace meditations initiated by 3 simple buttons: relax, refresh, and focus.
Guided Headspace meditations are delivered through built-in directional audio that can only be heard from inside the pod. No headphones, screen, or device needed. Soft, inviting felt upholstery provides a quiet and comfortable atmosphere. The lack of a screen removes associations with work or media. The upright seating creates a posture ideal for cultivating mindfulness.
The Headspace Pod is intended for public spaces such as office and university campuses, hotel lobbies, coworking and event spaces. The project has resulted in physical prototypes to demonstrate and test the intended experience.
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Designed by Mike & Maaike in collaboration with Headspace. Experience Headspace here!
Google’s first wearable VR device, Daydream View is a lightweight headset that is simple, unintimidating and easy to use.
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The soft, breathable construction is inspired by clothing and softgoods, moving away from hard plastic VR devices of the past. The View is powered by an Android phone which slips into the headset with an intuitive elastic retainer. The auto alignment system uses software to align the phone image. The intuitive remote has a variety of sensors to understand your movements and has a home in the headset for storage.
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Designed in collaboration with Google VR Industrial Design Team. Mike & Maaike- ID team leaders. More info at Google
8,031,000,000 people 3,700 years 48 books 1 shelf.
Juxtaposed Religion - The Complete Edition brings together a comprehensive collection of religious texts, presenting them on the same level, their coexistence acknowledged and celebrated.
This exclusive edition of the Juxtaposed Religion bookshelf is the result of a 15-year collection project by Mike and Maaike, who have assembled a comprehensive set of books representing all book-based religions. Starting with seven religious texts in the first rendition, we have now achieved a complete collection, allowing for the display of the world’s most influential books together on one shelf.
Presented by Mike & Maaike, Curated by John Simonian.
Production assistant: Chad Wright.
Solid reclaimed Oak, Books.
92.5” W x 10.8” H x 8.3” D
234 cm W x 27cm H x 21cm D
Haven is a collection of tables and tools designed to bring people together intentionally and purposefully.
Workers are getting the flexibility we have long asked for. Yet we yearn for rich and meaningful real-life interactions.
Haven creates social settings that support human connections and adapt to multiple applications. Haven’s soft lines and circular shapes encourage inclusivity and group-oriented decision making, cultivating a positive, inclusive culture where everyone is welcomed.
With the increase in remote and hybrid work, the purpose of the office is to connect people. Haven brings people together magnetically in a variety of purposeful settings:
Team settings, Meeting settings, Public settings, Transition settings, and Cafe settings.
Designed by Mike & Maaike with Watson Furniture Group. More info at Watson
Artifort Compass tables are simple, elegant wooden sofa companions that enhance seating spaces, adapting naturally to our flexible lifestyles.
The sofa is a place for many activities from lounging with a cup of tea and a book, to watching a movie, serving guests, planning a trip, or joining a meeting.
Compass tables enhance the comfort of all of these activities, providing the perfect surface for a drink or the perfect position for your laptop.
Compass’ semi-circular surface is welcoming from many angles, allowing you to easily position and reposition to suit your needs. You can rotate it to one side, position it in front of you, or hover it over your lap. Its low profile base slips conveniently under your sofa or chair while its cantilevered design brings the surface and your laptop comfortably close.
Compass works in perfect harmony with Artifort sofas and chairs and is available in Artifort’s wood finishes. Compass tables come in two heights; the 57cm height complements lounge seating and the 65 cm height fits more agile and upright sofas and armchairs.
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Designed by Mike & Maaike in collaboration with Artifort. More info at Artifort
Where does architecture stop and furniture begin?
Suitable for both public and private spaces, the Windowseat is designed as a comfortable refuge from the hustle and bustle of lobbies, airports or open office environments.
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Windowseat is produced by Haworth as part of the Haworth Collection.
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By taking architectural elements (walls and ceiling) and applying them to a chair, we are exploring the idea of sub-architectural space, creating a room-within-a-room complete with its own unique perspective.
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Full upholstery over a foam-padded rigid steel frame. Swivelling steel base with return-to-center. Offered in both open and closed versions with or without ottoman.
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Availability: Haworth Collection
www.haworthcollection.com
The Terp Collection is a gentle landscape of upholstered tables and poufs inspired by Dutch mounds, known as “Terps”.
Dutch Terps are historic man-made landforms found in The Netherlands created to provide safe higher ground in flood-prone areas.
As with the Dutch Terps, Artifort’s Terp tables and poufs rise gently from the ground providing functionality and calm to home or office landscapes.
Terp comes with an upholstered base with or without a solid oak table top and in a variety of sizes. Terp is available in two heights: 32 or 48 cm. The table surfaces are available in various widths 63, 70 or 100 cm.
The tops are manufactured in 19 mm solid oak transparent lacquered or oil-finish, or manufactured in 18mm lacquered mdf.
Manufactured by Artifort
Designed in collaboration with Incase, the EO collection provides technology-optimised luggage to a new generation of travelers who mix business, pleasure & inspiration. Each piece is optimised for protection, packing, and airport security.
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Manufactured and sold by Incase. www.incase.com
Images courtesy of @goincase
Tonic is a line of office furniture for a new generation of workers that seek simplicity and flexibility. The modular system includes benching, tables, storage, and accessories that support personal, shared and public work modes.
Manufactured by Watson Furniture in Poulsbo, Washington.
Tonic at Airbnb Headquarters San Francisco
ATNMBL is a driverless concept vehicle we designed in 2009 to provoke discussions around new goals for the auto industry. The vehicle is envisioned for the year 2040 and represents an alternative approach to vehicle design and interaction.
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ATNMBL is short for Autonomobile, a title that merges Autonomy with the Automobile. Upon entering ATNMBL, you are presented with a simple question: “Where can I take you?” There is no steering wheel, brake pedal or driver’s seat. ATNMBL drives for you. Electric powered plus solar assist, with wrap-around seating for seven, ATNMBL offers living and/or working comfort, views, conversations, entertainment, and social connectedness.
Most cars can go 120 mph yet they are mostly used at moderate speeds and sitting in traffic. It’s time to look at performance in a new way. Dismissing the need for extreme MPH and acceleration as irrelevant, ATNMBL proposes a new standard of performance: one of time-saving, quality of life, and increased exploration. Freed from the monotony of driving, we can enjoy quality time while in transit: socializing, gaming, movies, business, videocalls, web surfing, sleeping or discovering new places with powerful voice controlled search and navigation.
Speed has been the driving factor for automotive design, styling, and engineering for a century. ATNMBL is designed from the inside out with elements influenced by architecture and domestic interior spaces without reference to automobiles of the past. The vehicle’s mechanical components are densely packed and simplified, providing dramatically more interior space in a vehicle that is shorter than most cars on the road today. Electric motors in each wheel provide all-wheel drive. Electric power is stored underneath the seating and floor with additional power provided by solar panels on the roof. Within a gridded pattern on the front and rear is an array of headlights, tail lights and sensors.
Passengers enter ATNMBL from the curb side through an electric glass sliding door into a standing-height entryway. Inside, the seating arrangement is a direct reference to the familiar living-room setting of a couch, side chair and low table. Riders are oriented towards each other and to the view outside through the large floor-to-ceiling windows on both sides. Centrally oriented is a large flat display that features live trip information, maps, and entertainment. The display can slide up to reveal a bar behind. A new and comprehensive sense of control is introduced through voice recognition and a touch screen remote control (or one’s personal phone), offering riders a wide range of trip planning, ride sharing and performance settings that can be very detailed for those who want elaborate control or extremely simple for those who would rather just relax and enjoy the ride.
Driverless cars, once a fantasy requiring new roads and infrastructure, are now technologically possible. GPS, sophisticated sensors, and navigation databases will allow driverless vehicles to operate on the same roads we have today. It’s inevitable that technology will eventually allow cars to outperform their former drivers. This will drastically reduce the fatality rate and provide new experiences that will enrich our lives.
Just imagine the potential in efficiency, time management and social networks and the breakdown of age and disability discrimination.
– we will save hours each day by reclaiming our commute time
– accessibility for the young, the elderly and the disabled (no drivers licenses)
– no searching for parking (it will drop us off and park itself)
– our cars can work for us (think autonomous grocery pickups, deliveries and car maintenance)
– our cars can make money for us (ride share and car share).
– there will be less congestion with increased carpooling and car sharing
– and most importantly, far fewer fatalities and there will always be a designated driver.
Existing ideas of private ownership will evolve. As organizations like Zip Car or GoLoco adapt to driverless cars, people will share/ rent cars regularly, an option that will prove irresistible when cars drive themselves to your location for pickup with just a phone-call. On a typical morning commute, for instance, once your ATNMBL has taken you to work, it can continue taking other people within your social network to work, thus making you money, rather than sitting idly in a parking lot. Groups of vehicles can travel in and out of swarms, each vehicle communicating with each other, with the traffic lights, with manually driven vehicles and with the infrastructure as a whole. They can group closely together to behave like a train, like a bus, or like individual cars, reaping the benefits of each of these modes, and solving the “last mile problem”.
– fully electric powered plus solar assist
– driverless navigation via GPS, Lidar, radar, accelerometers
– wrap-around seating for 7
– voice recognition and remote for real-time control/ input
– large display for info, searches, browsing, communication
– open-source software with downloadable apps for carpool and car-share through social networking, pre-loaded trips, city tours, virtual drivers, etc.
– live trip info on mini display
– electric door, standing height entryway
– electronically tinted windows
– all wheel drive with motors in each wheel
– very few mechanical parts (drive by wire)
The ATNMBL project is meant to provoke thought and stir up new conversations about the car industry’s next destination. We are at an unprecedented crossroads: With industrial, financial, and environmental challenges come new opportunities and amazing technologies. We are open to your feedback, ideas, conversations, and new efforts in this area…
5,084,000,000 people 5,360 pages 3,700 years 243 countries 7 books 1 shelf. For the first time, the world’s most influential religious texts are brought together and presented on the same level, their coexistence acknowledged and celebrated.
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JUXTAPOSED: Religion is the first in the Juxtaposed series of curated bookshelves. Designed by Mike and Maaike for Blankblank. Curated by John Simonian.
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Reclaimed hardwood, books. 36”w x 5”h x 8”d. Offered in a limited edition of 50.
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Produced and sold by blankblank www.blankblank.net
To mark the 10th Anniversary of the original Juxtaposed: Religion bookshelf released in 2007, we introduced the Juxtaposed: Religion 10th Anniversary Edition in 2017.
The Anniversary Edition is crafted from sustainably harvested Pine and as with the original, includes seven volumes representing the most influential world religions, each book raised to the same level physically and symbolically.
Juxtaposed: Religion 10th Anniversary Edition is available from Blankblank.
The second in the Juxtaposed series of curated bookshelves. Designed by Mike and Maaike for blankblank. Curated by Athmeya Jayaram.
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2,451 pages 2,390 years 2,251 wars 432 revolutions 90 empires 7 books 1 shelf. Seven of the world’s most seminal texts on power and its relationship to the ordering of society are brought together and presented on the same level.
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Reclaimed hardwood, books. 36”w x 5”h x 8”d. Offered in a limited edition of 50.
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Produced and sold by blankblank www.blankblank.net
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photos: Dwight Eschliman
Beginning in 2011, we developed Google’s first internet-of-things suite of products for the home including streaming media players, home automation hubs, and lighting control systems. Our design approach reduced devices down to basic elements - this was the foundation of Google’s Elemental design language.
Google Q Media Streamer
Rhomboid
Hub
Google Android TV
The Mute chair is designed to inspire serenity and calm.
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Uninterrupted lines flow quietly around the fully upholstered shell as the form transitions from seat to back. The profile of the outer perimeter serves as a 360 degree armrest, allowing for a variety of postures and seating positions.
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Manufactured and sold by Council www.councildesign.com
Mute at Airbnb Lobby San Francisco
In 2014 we founded Google X’s central Industrial Design team to support “moonshot” projects. We collaborated with scientists, researchers, and engineers to work on some of the world’s biggest challenges including health, energy, and transportation. Our collaborations included Verily, Makani, Wing, Dandelion, Loon, Driverless Cars and additional undisclosed projects.
An exploration of tangible vs. virtual in relation to real and perceived value.
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Using Google Image Search, we browsed through some of the most expensive and often famous jewelry in the world, the low-res images we found were stolen, doctored, then transferred to leather, creating a tangible new incarnation. With the expense and intricacy of the jewels stripped away, their essence and visual intensity are extracted.
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Printed and scored leather. Available from Velvet da Vinci and select galleries www.velvetdavinci.com
Swarm is a room divider that offers great flexibility in density and scale enabling the creation of light-filled, intimate spaces within open environments. The self-standing units blend together when arranged in groups.
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The term Swarm describes an aggregation of animals (insects, fish, birds and microorganisms) of similar size and body orientation, generally cruising in the same direction. The Swarm space divider displays a similar behavior, softening spaces, fading in and out, creating texture and motion.
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Manufactured and sold by Council Inc. www.councildesign.com
From 2012-2014, we founded and led Google’s Industrial Design Team for mobile devices, introducing our industrial design process and point of view to Google. From this team came Google’s most successful mobile devices to date developed in collaboration with LG, HTC, Asus, and Motorola.
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The Elemental Design Language incorporated layered materials, minimalist details and graphic shapes across Google’s flagship devices including Nexus 5, Nexus 7 and Nexus 9 as well as a cohesive line of accessories.
Nexus 5
Nexus 9
Nexus Wireless Charger
DIVIS is a solid wood dining table that seats 8 people. Strength, pliability and the natural character of wood are expressed through a structural narrative of planned imperfections.
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Manufactured and sold by Council www.councildesign.com
The DIVIS bench can be used independently, or in combination with the table.
The G1-the first production phone to run the Android operating system. Working with Google, we envisioned a device that would run the open-source Android operating system, extending the functionality, intelligence, and ease of the Android experience into a phone.
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The device has been developed for production by HTC and offered by T-Mobile.
Developed with Google as a testbed device for the Android operating system, this device was produced and distributed to Google employees and software developers.
Soft laptop computer accessories designed for the home.
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Most laptop cases and accessories are designed for the business traveler. We focused instead on the challenges of using a laptop in the home, including use in a variety of locations and postures, protection, transport, comfort and color.
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Available from Belkin. www.belkin.com
Industrial Design for JOOS, a Silicon Valley startup that produces powerful personal solar chargers. Art Direction in collaboration with Manual Creative.
It takes 24,110 years for spent nuclear fuel to reach its half-life. Up until 2010, the United States was planning to bury 70,000 tons of nuclear waste created by nuclear powerplants across the country at a remote site in Nevada called Yucca Mountain.
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24110 is an alternative proposal for a combined nuclear waste dump and memorial.
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Proposed location: Washington D.C.
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500 tons of radioactive plutonium buried within meters of energy policy makers: the White House, U.S. Congress, Senate, and the U.S. Department of Energy.
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The project represents a design exploration as political discourse. The memorial is designed to express time and volatility, expose the source, and admit our fatuity.
Designed by Astro Studios in collaboration with Mike Simonian of Mike and Maaike.
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The XBOX360 is designed around the concept of gravitational pull. As an expression of this idea, the exterior form is pulled inwards in the distinctive negative curve.
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The system’s subtle presence has allowed it to appeal to a broad audience beyond traditional gamers. As of April 2010, over 40 million have been sold.
14,500 tons of VOCs are emitted from the 46,200 tons of lighter fluid used in the US every year.
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The Baja BBQ pack is a 100 percent recycled instant charcoal package with an integrated chimney. The paper-pulp package lights instantly and burns away in the grille, making barbequeing simple, clean and chemical free.
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Manufactured by Lazzari/ Design Annex
www.lazzari.com
Wayfinder is a series of wallpaper designed to serve a functional purpose within the context of architecture. Wallpaper is typically decorative. Symbols are typically functional. The combination of the two creates new possibilities for architects, interior designers and space planners.
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Manufactured and sold by Rollout. www.rollout.ca
Designed by Mike Simonian in collaboration with Pieter Schouten.
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The Flowlab Skateboard allows you to surf without waves and ride without snow. Years of experimentation resulted in the geometry that allows a device with no moving parts to simulate the fluid motion of snowboarding or surfing on land. The arced axles let you carve to 45 degree angles with no resistance and fluid transitions edge-to-edge.
A line of computer mice specifically designed for casual use in the home with a focus on portability, multi-mode ergonomics and hygiene.
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Available from Belkin. www.belkin.com
Two beams cantilever impossibly in space, rotating with the slightest air movement and causing many to scratch their heads.
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The ever changing composition reaches, rotates and jacknives, visualizing the movement of air and bringing architectural interiors to life.
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Proprietary construction produced in various sizes in limited quantities. Offered at select galleries.
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Availability: contact Mike and Maaike.
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Nov 20, 2020:
Mike & Maaike guest lecture for East Los Angeles College Dept of Architecture.
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Nov 10, 2020:
Maaike Evers guest lecture for University of Oregon.
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Jan 16, 2019:
We are excited to announce that Maaike has accepted the role of Jury Chair for this year’s IDEA awards.
link >
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Apr 17, 2018:
Terp Collection for Artifort introduced at Salone del Mobile, Milan.
link >
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Nov 16, 2017:
Juxtaposed: Religion Anniversary Edition Released.
link >
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Nov 15, 2017:
Mike & Maaike - A Retrospective on Cultivating Industrial Design at Google.
published on Medium.
link >
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July 22, 2017:
Mike Simonian speaks at Art Center’s Create Change conference in Beijing.
link >
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May 12, 2017:
Maaike Evers keynote speaker at IDSA’s first Women in Design conference in San Diego.
link >
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Oct 4, 2016:
Google Daydream View introduced.
link >
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May 25, 2016:
Maaike Evers named one of the Fifty most inspiring Dutch women in technology.
link >
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May 9, 2016:
WIndowseat for Haworth wins Design Intelligence Award in China. link >
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Oct 15, 2014:
Google Nexus 9 Introduced.
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Dec 10, 2013:
Video: Mike and Maaike spend some time with Design-Milk talking about design approach and the Windowseat for Haworth. link >
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Dec 7, 2013:
Windowseat wins Interior Design’s 2013 Best of Year award for Residential/ Lounge seating. link >
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Oct 31, 2013:
Nexus 5 Introduced link >
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June 10, 2013:
Windowseat for Haworth Collection introduced at NeoCon 2013. link >
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May 1, 2013:
Mike juries the IDEA2013 International Design Excellence Awards. link >
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Oct 30, 2012:
Incase EO Luggage Collection introduced. link >
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Oct 12, 2012:
Mike & Maaike are speaking at the sixth Design by Fire Conference on Interaction Design at the Consulate General of the Netherlands, San Francisco. link >
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Aug 18, 2012:
Mike & Maaike keynote speakers at 2012 IDSA International Conference, Boston, Mass. “The Future is Real”. link >
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May 16, 2012:
Mike and Maaike named on Fast Company’s list of 100 Most Creative People in Business 2012. link >
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Jan 23-March 16, 2012:
Need and Desire exhibition, UC Davis Design Museum. A retrospective curated by Rob Zinn, founder of blankblank link >
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Jan 18, 2012:
Mike Simonian lecture at Rice University, Houston. link >
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Dec 6, 2011:
SFMOMA A + D Forum. Mike Simonian & Derek Chen talk at Council, San Francisco. link >
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Sept 7, 2011:
For IDEO.org launch, Tim Brown moderates a panel with designers Maaike Evers from Mike & Maaike, Rob Forbes from PUBLIC, and Maria Giudice from Hot Studio.
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July 17, 2011:
Plywood for Good. Mike and Maaike contribute a custom-designed skateboard deck to be sold at auction at this event to benefit earthquake aid relief efforts in Japan.
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June 4, 2011:
Swarm screens are featured in SFMOMA “Living Room” event to celebrate the “Steins Collect” exhibition. link >
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May 15, 2011:
Maaike Evers Speaking at “InMotion: Live, Drive, Innovate” in conversation with Benoit Jacob, Head of Design BMW i, Mitchell Joachim of Planetary ONE & Terreform ONE, and Sam Grawe, Editor-in-Chief Dwell Media.
Sunday, May 15, 2011, 6:15-9:30PM La Venue, 608 W 28th St, New York City
By invitation. Please RSVP: http://www.dwell.com/events/BMWi-NY.html
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May 10, 2011:
Divis Bench introduced. link >
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April 6, 2011:
Maaike juries the IDEA2011 International Design Excellence Awards. link >
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Feb10, 2011:
ATNMBL wins Michelin Design Challenge Award. link >
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Nov 20- Dec 5, 2010:
Some of our recent projects will be on exhibit at the Biennale Internationale Design in Saint Etienne, France. link >
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Nov 16, 2010:
As part of Dutch Design Week, Maaike Evers joins Sam Grawe, Alissia Melka-Teichroew and Jan Habraken in a discussion of what it means to be a Dutch designer working in the United States. Consulate General of the Netherlands, San Francisco. link >
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Oct 21, 2010:
Mike and Maaike presentation and discussion at SFMOMA. Moderated by Eric Heiman
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July 1, 2010:
Mike Simonian joins Mitchell Joachim and Yves Behar in a discussion of the future of urban transportation in Surface Magazine’s July/Aug cover story “Road Map To Tomorrow,” Interview by Tim McKeough.
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June 22, 2010:
ATNMBL wins IDEA SILVER Award in Transportation Design from IDSA/ Fast Company. link >
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May 15-18, 2010:
ICFF, New York: Mike and Maaike create an installation of “Swarm”, designed for Council at the ICFF Theater in the Javitz Center during the International Contemporary Furniture Fair, New York City.
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May 15-June 11, 2010:
Cite Goes America Exhibit - During ICFF 2010. Curated by Alissia Melka-Teichroew and Jan Habraken. A collection of pieces designed by Mike and Maaike are included in the exhibition, including SWARM screens, DIVIS table, JUXTAPOSED: POWER bookshelf, BIAS candleholder and STOLEN JEWELS. On exhibit at the CITE showroom, 131 Greene St,. New York, NY. link >
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May 13, 2010:
BIAS candleholders for Phase will debut on May 13 at PROPERTY: 10 YEARS OF IMPORTANT DESIGN. 14 Wooster St., New York, NY.
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May 11, 2010:
Mike and Maaike introduce the SWARM screen for Council. link >
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May 11, 2010:
Mike and Maaike introduce BIAS candleholder for Phase, part of the Illuminate series. Designers include CKR Architects, Khodi Feiz, and Arik Levy. link >
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May 11, 2010:
Mike and Maaike introduce Wayfinder, a series of functional wallpaper designed for Rollout, Canada. On display at the International Contemporary Furniture Fair, New York City. ROLLOUT - Booth 1153. link >
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Mar 11, 2010:
San Francisco Museum of Craft+Design Speaker Series. Mike and Maaike participate in a discussion with jewelry makers and designers. Larkspur Hotel Union Square, San Francisco. link >
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Feb 25 2010:
Mike Simonian winter lecture at the University of Oregon.
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Feb 18, 2010:
Juxtaposed: POWER introduced: We are happy to announce the second in the Juxtaposed series of curated bookshelves. Juxtaposed: Power is produced in a limited edition of 50 by blankblank. link >
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Jan 1, 2010:
Maaike Evers joins the Board of Directors for the Center for Architecture and Design, San Francisco. link >
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Dec 1, 2009:
Bloomberg Cars and Fuels Briefing, Los Angeles: Mike and Maaike will be speaking at the Cars and Fuels Briefing, presented by Bloomberg. The lineup includes representatives from Fisker, Nissan, Honda, GM, Aerovironment, NRDC, Tesla, Hyundai, Mitsubishi, Toyota, BMW and more. The event will take place at the Hammer Museum, Los Angeles. link >
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Nov 15, 2009:
Feature article in Dwell: “Joy Ride” A nicely written article in the December issue of Dwell about the ATNMBL. link >
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Nov 12, 2009:
Smart Salon, Energy & The City, New York: Mike Simonian will be speaking at the Smart Salon, presented by Urban Age and sponsored by Wired, IBM, and Mercedes-Benz. Crosby Street Hotel, New York City. link >
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Nov 12, 2009:
AIGA Fall Gala 2009: “HUNG UP”: Mike and Maaike will contribute two custom-designed skateboard decks to be sold at auction at this AIGA event. link >
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Oct 23, 2009:
Dwell Video Interview: Mike Simonian and Maaike Evers sit down with Dwell’s Editor-in-Chief, Sam Grawe, to talk about their thoughts on the future of transportation. link >
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Oct 20, 2009:
Mike and Maaike speak at San Jose State University School of Art & Design.
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Sept 29, 2009:
Mike and Maaike present their proposal for Broadway Street in San Francisco for GOOD Design SF as part of AIA SF’s month-long Architecture and the City festival. link >
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Sept 26, 2009:
Juxtaposed: Religion Auction: The last remaining examples of Mike and Maaike’s limited edition Juxtaposed:Religion bookshelf (Reserved numbers 1/50, 2/50 and 3/50) were sold at auction by blankblank. link >
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Sept 25, 2009:
IDSA International Conference Miami: Mike and Maaike speaking from 10:45-11:45 AM at the Loews Miami Beach Hotel.
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Aug 20, 2009:
Mike and Maaike speak at Mindshare in Los Angeles. link >
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July 8, 2009:
Mike and Maaike introduce ATNMBL. link >
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June 27, 2009:
Dwell on Design Conference L.A. Convention center: We will speak about our new exploration into the future of the automobile. In conversation with Sam Grawe, editor of Dwell. Saturday June 27 at 1:30.
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June 19, 2009:
Mike and Maaike Studio Exploration sponsored by IDSA. A discussion of our design approach and the debut of a new project.
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May 30, 2009:
Mike and Maaike speak at Maker Faire.
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May 16, 2009:
Council wins ICFF 2009 Editor’s Award for Best Furniture. link >
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May 6, 2009:
Mike and Maaike introduce the DIVIS table for Council. link >
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April 23, 2009:
G1 sales surpass 1 million. link >
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Feb 5, 2009:
Juxtaposed: Religion featured in the book “New Talents” by Hansjerg Maier-Aichen. published by Avedition GmbH. link >
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Jan 25, 2009:
Stolen Jewels featured in the book “Tangible” by R. Klanten, S. Ehmann, M. Huebner. published by Gestalten. link >
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Jan 21, 2009:
Mike and Maaike speak about their approach to design at the SFMOMA A+D Forum.
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Dec, 2008:
Empty Cushions featured in the book “Manufractured” by Steven Skov Holt and Mara Holt Skov. published by Chronicle Books. link >
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Nov 15-30, 2008:
Some of our recent experiments will be on exhibit at the Biennale Internationale Design in Saint Etienne, France. link >
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Oct 22, 2008:
Mike and Maaike collaborated with Google to design the G1 phone. link >
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Aug 9, 2008:
Mike and Maaike introduce Pieke. link >
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July 28, 2008:
Juxtaposed: religion featured in “Fully Booked” published by Gestalten. link >
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July 1, 2008:
Angelina Jolie talks about Juxtaposed: Religion in Vanity Fair. link >
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June 25, 2008:
Mute Chair and Windowseat Lounge receive ID Magazine Annual Design Review Awards.
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May 28, 2008:
Baja BBQ Firepack introduced. link >
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Apr 21-May 10, 2008:
Juxtaposed: religion featured in the Swell Future Friendly Design exhibit: “30 Days of Sustainability” HSBC building, Vancouver, BC.
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Apr 16-21, 2008:
Mute Chair will debut in Milan as part of Council’s 2008 Optimism collection. Opening reception: Apr 17 from 7-11pm at the 2008 Fuori Salone. 43 Via Savona. link >
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Mar 27, 2008:
Juxtaposed: religion featured in blankblank exhibition: “The Working Prototype” at Design Within Reach, San Francisco, California.
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Feb 1, 2008:
Wallpaper Magazine names Mute Chair “best armchair” in 2008 Design Awards. link >
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Jan 18, 2008:
Windowseat Lounge on exhibit at the San Francisco Museum of Craft and Design’s New West Coast Design: Contemporary Objects Exhibition. San Francisco. link >
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Nov 13, 2007:
Mike and Maaike present at PechaKucha Night-SF. link >
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Oct 18, 2007:
Mike and Maaike Open Studio reception during idsa 2007 conference link >
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Sept 1, 2007:
Windowseat Lounge featured on cover of Surface Magazine. link >
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Aug 19-Sept 30, 2007:
Windowseat Lounge, Stolen Jewels and Laptop at Home products exhibited at the California Design Biennial, Pasadena Museum of California Art. link >
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Aug 5-9, 2007:
Mike and Maaike Artists in Residence at the Guerilla Studio at Siggraph in San Diego, California.
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July 12-27, 2007:
Juxtaposed: religion featured in blankblank exhibition: “The Working Prototype” at Design Within Reach, Sacramento, California.
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May 19-22, 2007:
Mike and Maaike Recent Experiments exhibit at the International Contemporary Furniture Fair in New York City.
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May 19, 2007:
Council introduces the Mute Chair at ICFF. link >
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Jan 24, 2007:
Mike and Maaike introduce The Stolen Jewels Collection at the Virtual / Tangible v2.0 exhibition, Velvet da Vinci, San Francisco.
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Jan 8, 2007:
Belkin Laptop at Home accessories introduced. link >
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Dec 6, 2006:
Juxtaposed: Religion curated bookshelf introduced. link >
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Jul 6, 2006:
Windowseat Lounge featured in the book “Cool Hunting” by Dave Evans.
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May 1, 2006:
Empty cushions featured in the book “Plastics 2 (Materials for Inspirational Design)” by Chris Lefteri. link >
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Mar 3, 2006:
Mike and Maaike introduce Thijs. link >
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Jan 31, 2006:
Mike and Maaike Spring Lecture Series at the University of Houston.
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Jan 25, 2006:
Mike and Maaike present at PechaKucha Night-SF. link >
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Nov 22, 2005:
XBOX 360 released. XBOX 360 console and controller designed by Mike Simonian in collaboration with Astro Studios. link >
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Sept 21, 2005:
Shurtape, Anti-War medal, and RPS rings featured in “New Directions in Jewellery” by Jivian Astfalck, Caroline Broadhead and Paul Derrez, pgs. 74-75. link >
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Sept 7, 2005:
Windowseat Lounge introduced. link >
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Sept 7, 2005:
Veer Mobile introduced. link >
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